The Walt Disney Company will increase their content budget by $1 billion in 2026.
Disney Increasing Entertainment Spending
In their Q4 FY25 earnings report, Disney said they will increase spending on Entertainment and Sports to $24 billion.
“We expect to invest approximately $24 billion in content across Entertainment and Sports in fiscal 2026, an increase of $1 billion compared to the prior year, as we continue to invest in high quality sports rights at ESPN, new and existing franchises at our film studio, and television content — all of which support our integrated businesses, including our direct-to-consumer services,” said Disney CEO Bob Iger and CFO Hugh Johnston in executive commentary.
The company saw a strong year for content and experiences. Iger and Johnston highlighted the success of the live-action Lilo & Stitch remake and the launch of the new ESPN direct-to-consumer service. Disney Experiences, which includes theme parks and Disney Cruise Line, made a record-breaking $10 billion in operating income for the full fiscal year 2025. The company as a whole generated $94.43 billion in revenue, a 3% increase from last year.
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