Three “Wolfswagen” vehicles will appear in Zootopia 2 as part of a collaboration between Disney and Volkswagen.
Volkswagen x Zootopia 2 Partnership
The custom-animated “Wolfswagen” cars in Zootopia 2 will be inspired by the all-electric Volkswagen models ID.3, ID.4, and ID.7 Tourer. In addition to a rhyming pun, the name is a reference to Volkswagen’s headquarters in Wolfsburg, Germany.
The product placement is part of Volkswagen’s new global 360 campaign, which launched today with a 30-second spot featuring Zotopia characters and the “Zootopified” cars. The spot will run in theaters, on TV, and across social media. It’s set to the new song Zoo performed by Shakira in character as Gazelle, which will also be featured in the film.
Cooperation plays an important role when it comes to effectively implementing emotional storytelling for the Volkswagen brand and reaching new customer groups. ‘Zootopia 2’ shows how important it is to question prejudices and break new ground together in an entertaining way; these are values that Volkswagen also embodies. We are thrilled to collaborate with the Walt Disney Animation Studios to ‘Zootopify’ our brand in the film in a perfectly funny way.
Christine Wolburg, Chief Brand Officer of Volkswagen
Watch the spot below.
Zootopia 2
Zootopia 2 will open in theaters on November 26. It stars Ginnifer Goodwin and Jason Bateman reprising their roles as Judy Hopps and Nick Wilde. The pair investigate a mystery involving the arrival of Gary De’Snake (Ke Huy Quan) in Zootopia.
It’s directed by Jared Bush and Byron Howard from a screenplay by Bush. Yvett Merino produces.
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